This section contains a list of reference materials available for anyone interested in Web Strategy Development and Measurement of Online Business Success. Below are links to articles, books, blogs and other resources:

Web Analytics Standard & Definitions – waa

Different Audiences, Different Missions by Jason Burby

How to Select a Web Analytic Tool clickInsight

Web Analytics Association – white papers, events, conferences, member directory, job postings

Yahoo! Groups moderated forum

Creative & Offer testing for SEM sempo institute

AB testing too little too early future now

Glossary of retail metrics coremetrics